SKALA Consulting

CRM / Sales / Automation

CRM built around the way you sell

We help you choose and configure a CRM for your business, from the first enquiry to a clear pipeline, team tasks and useful reporting.

Discuss your CRM project

Implementation · Integrations · Support

01 / CRM

Every lead has a next step

More than moving contacts into a system: agree how your team manages customers and who is accountable at each stage.

Customer cards, sales stages and a follow-up calendar
01New enquiry
Sample enquiry 01
Owner
Sales manager
Next action
Assign an owner
02Needs confirmed
Sample enquiry 02
Owner
Sales manager
Next action
Arrange a consultation
03Proposal
Sample enquiry 03
Owner
Sales manager
Next action
Agree the terms
04Deal
Sample enquiry 04
Owner
Sales manager
Next action
Hand over to delivery

Illustrative workflow, not client data

What you take away

A clear pipeline

Configured stages with entry and exit criteria, required fields and access permissions.

A shared customer database

Contacts and interaction history in an agreed structure, with import and duplicate-handling rules.

Tested workflows

Reminders and automated actions tested against agreed business scenarios.

Tools your team can use

Management reports and practical instructions that help employees work independently.

02 / Your situation

Start from where your business is today

A new system is not always the answer. We choose a starting point based on how your sales operation works today.

No CRM yet

Customer information lives in spreadsheets, messages and people’s heads. We start by mapping your sales process and defining requirements, rather than moving the same problems into a new tool.

Discuss your CRM project ↗

Your CRM is not helping

Records are incomplete, people work around the system and reports are hard to trust. We identify what to keep, simplify or fix before considering a migration.

Discuss your CRM project ↗

Licences and third-party services are charged separately unless agreed otherwise.

03 / AI & integrations

AI and integrations for everyday work.

Connect your CRM to the tools you use and introduce AI where it can reduce manual work. Start with a specific task and test the workflow against your examples.

Still-life illustration of enquiry processing and workflow automation
01

Make sense of an enquiry

AI suggests a request category and a conversation summary. A team member checks the result before it is saved in the CRM.

02

Draft a response

Prepare an email or reply using an approved knowledge base and the deal context. A team member reviews and sends it.

03

Connect your business tools

Move agreed data between your CRM, forms, documents and accounting tools, with checks for sync failures.

These are possible workflows, not built-in features of every CRM. Before launch, we agree data access, AI limitations and which actions require human approval.

  • Website & forms
  • Email
  • Messengers
CRMCustomer record
  • Conversation history
  • Files & documents
  • Sync status

Illustrative connections. Integration availability and implementation depend on the selected platform, plan and region.

04 / Implementation

How we run the project

  1. 01

    Understand

    Discuss the problem, constraints and expected outcome.

  2. 02

    Agree the scope

    Confirm deliverables, fees, timing and acceptance criteria.

  3. 03

    Review progress

    Demonstrate the setup in progress and collect your feedback.

  4. 04

    Test and launch

    Run through working scenarios together, train the team and hand over instructions.

  5. 05

    Arrange support

    Agree how to request help and the terms of post-launch support.

Before we start

What should we prepare for the first call?

Tell us how enquiries arrive, who handles them and where things get difficult. If you already use a CRM, describe what is not working. System access is not needed for this first discussion.

How much does implementation cost?

Scope and timing depend on processes, users, data migration and integrations. We agree the deliverables and fees before work starts.

Can we start with a consultation?

Yes. Describe your situation in the form. We can help identify whether you need a new system, improvements to your current CRM or a process change.

Let’s talk

Let’s discuss your CRM

Tell us what you’d like to improve. We’ll get in touch to clarify the details and arrange a convenient time to talk.